BASYN by Bouabid
Organizational Change Advisory
Grounding change before organizations move forward.
BASYN helps organizations navigate complexity, transition, and growth by aligning people, systems, and strategy so change is sustainable, not performative.
BASYN (pronounced “BAY-sin”) comes from the idea of base + synthesis — a grounded place where what exists is brought together, aligned, and shaped into forward movement.
Start with the foundation. Then move forward.
How We Work
BASYN is grounded in research, systems thinking, and real organizational dynamics.
Our approach is:
Research-informed — grounded in evidence, not trends
Systems-focused — addressing root causes, not symptoms
Human-centered — designed for real people, not perfect processes
Actionable — clarity that leads to practical next steps
We don’t rush to solutions. We build the conditions that make solutions work.
Why BASYN
Change fails when organizations move too fast on a weak foundation. BASYN exists to slow the work down just enough to get grounded, build alignment, and create momentum that holds.
We support leaders and teams when:
strategy is clear, but execution is fragmented
growth has outpaced structure
culture and communication are misaligned
roles, decisions, and accountability feel unclear
change efforts feel reactive or stalled
What We Do
Organizational Change Advisory
We assess readiness, resistance, and impact, then design change strategies grounded in how your organization actually functions.
Includes: change readiness assessments, stakeholder analysis, sequencing and roadmaps, risk and resistance mapping.
Leadership Systems and Alignment
We help leadership teams align decision-making, roles, communication, and accountability so strategy translates into action.
Includes: governance and decision clarity, leadership alignment sessions, role and responsibility mapping.
Culture and Organizational Alignment
We identify cultural friction points and strengthen trust, communication, and shared norms that shape performance.
Includes: culture diagnostics, values-to-behavior alignment, team communication and trust work.
Operating Model and Systems Design
We support organizations in building or refining structures and workflows that match the work.
Includes: organizational structure review, process alignment, coordination and workflow design.
Change Capability Building
We build internal capacity so organizations can sustain change beyond the engagement.
Includes: toolkits, workshops, leader enablement, change agent development.
Engagement Options
Advisory Projects
Best for organizations needing a focused assessment, strategy, or alignment sprint.
Typical outcomes: a clear diagnosis, roadmap, decision structure, and prioritized plan.
Facilitation and Leadership Alignment Sessions
Best for leadership teams that need structure, clarity, and shared direction.
Typical outcomes: alignment on priorities, roles, decisions, and communication norms.
Retained Advisory
Best for organizations navigating ongoing transition, growth, or complexity.
Typical outcomes: steady guidance, decision support, and sustained alignment over time.
BASYN partners with organizations and teams across sectors, including:
nonprofits and mission-driven institutions
private
education and research environments
organizations experiencing rapid growth or transition
We work especially well with leaders who value clarity, depth, and thoughtful execution.
Is BASYN coaching?
No. BASYN is organizational advisory and facilitation designed to support leadership teams and systems-level change.
Do you work with individuals?
Bouabid & Co. offers leadership development and communication advisory for individuals. BASYN focuses on organizational and team-level work.
What’s a typical engagement length?
Engagements range from focused sprints to retained advisory relationships, depending on needs and scope.
